Sudoku – an “Idea virus”

An article by Orna Coussin in Haaretz – Israel News – The Sudoku secret attempts to answer the question of “How did the Sudoku trend begin?”.

Looking at the ideas presented by Malcolm Gladwell in his book “The Tipping Point”, Coussin argues that Wayne Gould spread an “idea virus” by giving the puzzles to newspapers in the West for free as a means of promoting computer game software that he had developed.

Read the full article here.

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