Would you like a Sudoku with your Beer?

Japanese beer Asahi is aiming to help licensees make the game a little more sociable by putting sudokus on beer mats and announcing Britain’s first national sudoku tournament, the 2006 Asahi Pure Logic Championship.

According to the brilliantly named Moto Suzuki, sales and marketing general manager for Asahi Beer Europe: “The sudoku challenge presents an excellent opportunity for licensees to add value and boost their business by tapping into a current craze.”



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